Professional Search Engine Optimisation

Professional search engine optimisation is something that you would hope any SEO company offered. However, as with all industries, there are some firms that engage in practices that are either unprofessional or even amateur. How do you find out whether this is the case before you part with your money?

Start by finding out the techniques your short-listed SEO company uses to get results. Promises of increased search engine traffic are easy to make but need to be backed up.

A reputable SEO company should be able to justify the methods they use to increase your ranking in the search engines and should use methods that you recognise or can research to find out whether they know what they are talking about.

A lot of SEO methods can straddle the line between good and bad techniques depending on how they are implemented.

For instance, making intelligent comments on relevant blogs that add to the discussion can be a good method of getting both backlinks and traffic. But making hundreds or thousands of spammy "Nice blog!" type posts using automated programs is a usually a recipe for disaster.

Likewise with videos. There is a world of difference between an automatically created slide show video with some out-of-time background music and one that has been crafted by skilled video creator who knows how to properly promote your website. Videos are a great SEO technique - a lot of people use sites like YouTube to find information as well as for entertainment. You probably won't get millions or even thousands of views for your video per month but the people who watch your video will be highly targeted. You also stand a chance of your video coming up high in the search results, which is an added bonus.

Article marketing - using articles like this one - is another technique that can be used wisely but is often used to spread spammy spun articles far and wide across the web. It's a good sign if your proposed SEO company offers articles as part of the mix - they are a time tested way of getting your word out. But you need to make sure that any article they use to promote your website is well written. Ideally it should be written by someone with English as a first language and should be free from spelling mistakes and grammar errors.

A professional search engine optimisation company will ensure that this is the case, often having editors to oversee the process. A less professional service is likely to use writers who have English as a second language and then "spin" the articles so that they appear unique to search engines but approach unreadability if a human chanced across them.

Probably the best way to check whether your proposed SEO company acts professionally or not is to talk to them, either on the phone or in person. You'll get a feel for how much they know about their service and you'll also get a feel for those awkward moments when you ask the "wrong" question and they have to think how they should answer you without dropping themselves in something unpleasant.

How to Learn SEO Article Writing

Although there are many different ways to promote your coaching programs in the online arena, nothing beats the benefits that SEO article writing can offer. As you're basically selling information, the best way for you to create awareness is through content distribution. Writing SEO articles will not only help you boost your page ranking, it will also help you show off your expertise in your niche.

The good thing about this endeavor is that it's something that you can learn and master in no time at all. In fact, all you need to do is to follow these steps and you'll be just fine:

1. Get a good keyword tracker. The first step is doing keyword research. The goal here is to identify the most searched terms in your chosen niche and afterwards, decide as to which ones you're going to target. Getting a reliable keyword tracker or keyword suggestion tool will surely help. You would want to go with those keywords that are extremely profitable but not that highly competitive. Of course, you need to make sure that they're closely related to your coaching programs so you can easily attract qualified traffic.

2. Choose your topics. Take your chosen keywords into consideration when choosing the topics for your articles. As much as possible, write about the latest issues in your niche. Also, try harder to come up with how-to or tips list type of articles. You'll surely be able to easily earn the trust and respect of your target audience if you're always telling them the best things to do when faced with certain problems or if you always help them realize their goals.

3. Write your titles. Always start with your chosen keywords when writing your titles. Remember, you only have a couple of seconds to tell your readers what your article is all about so take advantage of it. For example, instead of using this title "5 simple ways on how you can master the ropes of list building" you can use this one "List Building: 5 Ways to Master the Process."

4. Write your articles. You can forget about SEO and keyword usage when writing your articles instead, focus on making your copies reader-friendly and very informative. Load them up with useful information and ensure that they read very well. Make them scannable by using several short paragraphs and by using subheadings. Also, it will help if you write them using conversational tone and simple terms.

5. Optimize your articles. Once you're done putting your all ideas into writing, the next step is to make your articles search engine-friendly. Start by placing your main keyword on your introduction (preferably within the first 90 characters), on each of your number list or paragraph, and on the last sentence of your articles. In order to avoid exceeding the acceptable keyword density, use your main keyword and your secondary keywords just once for every 50 words.

By the way, do you want to learn more about article marketing? If so, download my proprietary training here: article marketing guide.

Or do you want to learn more about how I teach my clients to build simple coaching programs that create much more revenue than just creating information products?

If so, download free training here: How to Sell Coaching