How to Create a SEO Page That Attracts Web Traffic

To create a SEO page that attracts web traffic, the person creating the webpage must be familiar with some terms and concepts in order to get effective results. This article will provide information about some of these terms and help you understand how to create a SEO page in just a few minutes.

Step 1 - Choose an Operational Keyword - Before creating content, Meta tags and headers for your SEO page you will have to choose 1 to 2 keywords. The selected keyword should be relevant to the product you are selling or the service you are marketing. For instance, if you are selling electronics then the keyword should be "electronics" or "buy electronics". It is important to note that before selecting a keyword you should do some research and find our which search words are most used by search engines. Some examples of popular search words for electronics include "cheap electronics" or "electronics sale"

Step 2 - Create Good Quality Content to Attract traffic - In order to market the selected product or service, you have to let people know that your product or service is up for sale. To do so, you should create education articles that are rich in content that target a specific crowd. The selected keyword should be used in the created articles and synonyms can also be used in the created content. Remember, search engines also rank websites based on genuine and unique content, hence it is important not to use copied content.

Step 3 - Create Tags - After creating content you will have to choose Meta Tags, headers and footers. You will also have to select image tags. Remember, while creating a SEO page you should only use a limited number of tags, keywords, headers and footers in order to avoid tag or keyword spamming.

Step 4 - Use HTML or Software to Create and Setup Your SEO Page - The last step is to either use HTML or a software program to finish the final steps and to create your step. Software programs are generally encouraged for people who do not have HTML knowledge and need help to design their SEO page. Business owners who do not have enough time or man power to use software to create the selected SEO website should consider opting for SEO packages that will allow them to get the work done in a short period of time without having to lift a finger to do so. There are many good companies that offer complete SEO services that ensure the client is satisfied and gets the results he needs in just a few days.

Learn how you can make use of the full potential of SEO to create SEO page and improve your site rankings. Visit http://www.computertechtuts.blogspot.com/.

Promoting a Website - Self SEO Services

When it comes to website promotion and getting traffic, there is no simple solution. Well "black hat" techniques will only get you banned. Of course natural or organic listings on search engines will get you going but until your site gets the right optimization factors in place, you have to be creative. You might also have to spend a little.

Get started - Promoting a website

Some of the following will help get you started and boost your website.

Web directories - Web directories categorize similar sites together. This helps people find what they are looking for. Web directories are human edited.

Doing it yourself - Do no add your site to any web directory, find quality and relevant directories. Pay for featured listings where applicable. This will expose you and get you clicks. Most of the top directories, receive thousands of visitors every day.

Pay per click advertising (PPC) - Here you pay for each click. That is, when someone clicks on your ad from an ad network or a search engine, you pay a specific price or bid. You can learn how to do it on your own. You are also encouraged to let specialized companies make this task easier for you. They will most likely run a successful campaign for you. PPC is one of the most effective marketing techniques to consider.

Doing it yourself - You will need to register with some of the search engines or providers first. You can then access your account and set up a campaign. Most providers will instruct you on how to use their services. Some will even provide you with personal assistants to set up your campaign.

Press releases - A press release helps you send important news about your website or business to thousands of news agencies, news websites, blogs, specialized websites and the like. This will in turn expose you to thousands of people and also get you links. Press releases are good for customer relations and business branding. When you blast a press release, the media (if interested in what you are saying) will pick it up and anchor it to many people. Be compelling and do not over advertise.

Doing it yourself - Provided you have a list of news agencies, simply send your press release/s to them. If you want to send it to news websites like Google News, Digg or Yahoo! News, in most cases you will need to create an account before submitting or get a PR agency to do all the work for you. Some press release submission sites let you submit your news to hundreds of sites or agencies for free.

Video marketing - There are thousands of video sites that will allow you to upload videos. You can upload a short presentation, text presentation, a simple webcam video, a professional video, etc.

Doing it yourself - Before submitting your video, be sure to optimize it. You will need to sign up with these various sites before you can upload your video. Each site will provide you with instructions on how to upload your videos. This is usually not the difficult part; making the video is.

Offline marketing - Traditional methods of promoting a business will also help bring potential customers to your site.

Doing it yourself - You may wish to advertise in newspapers, radio broadcasts, television ads, handouts, mail outs and so forth. These are the traditional methods. This method is very effective, if people want what you are offering.

Specialty sites - Special sites may consist of sites that only deal with your niche, product or business. For example, educational websites will chose to accept only educational materials. These sites specialize in your domain and perhaps offer the same services you provide. This is advantageous and is likely to lead to conversions.

Doing it yourself - You will have to search in directories or search for these special sites. In most cases you will know by the content of the site.

Banner ads - Create an online (or even an offline banner) and promote it elsewhere. Banner ads are very effective due to their visual effects.

Doing it yourself - You will need a software or a designing tool to do this. Once your banner is created, you can then submit it to a "banner ad network", search engines or websites that accept banners. Make sure the sites receive a lot of traffic. This will be to your advantage. Do not place ads on low traffic sites unless it is for back-link purposes.

So you now know some SEO how to - Well you will still need some more SEO services

The information here does not make you an expert. There is more to it. There are many other factors that can be added above. As you can see they are all time-consuming. Creating a video often requires you to script out what to say and how to say it. Often you have to record and re-record yourself until you get it right.

You are encouraged to do what you can to promote your website. If you do not have the time or the resources, get a professional to help you! You are advised to choose the right company. Just because you have a website does not guarantee success, there are thousands of websites that get no views. SEO companies or consultants can help you.

SEO: Five Important Points You Must Know About Backlinks

Link building is very important in search engine optimization. Google and the other major search engines are not oblivious to the variety of SEO methods both ethical and unethical, used by website owners to rank high in the search engine results pages (SERPs). Google and the major search engines hire some, but not all of the most brilliant minds in the world to come and work for them. These employees make sure that when you type something in your search engine's browser, nothing comes out but quality content.

We, as website owners are fully aware that getting backlinks to our sites is an integral part of ranking high in the major search engines. Currently, the present view dictates that the one with the most number of links ranks high. Unfortunately, there is much more to be learned than just having numerous backlinks. Below are five important points you must know about backlinks.

1. The anchor text matters. We all know that Google likes variety. When you create the links to your pages, make sure that you use a variety of keyword rich anchor text for your links. Having the exact same anchor text for your links will look unnatural. Google and the other major search engines don't like unnatural.

It makes perfect sense if you think about it. If the different links to your sites were created naturally, the degree of similarity of having the same anchor text is very small. Here is a simple and effective way on how you can get away with your links having the same anchor text. Use the exact keyword you're trying to rank that page for in eighty percent of your links while the remaining twenty percent are variations or different versions of this keyword. By variation, you can intentionally misspell the keyword or simply just a variation of the main keyword you're targeting.

2. Some of the webpages that contain links pointing to your pages should contain links that point to them also. In order to look natural in Google's eyes, this must be added to your backlinking techniques.

3. Some website owners don't like to allow other people to place links on their sites. They have No Follow switch on. This informs the search engines to pay no attention to links leaving the page. Of course this setting will not help us rank higher in the search engines. To look natural, you also must have some No Follow sites. If all your incoming links came from Do Follow sites, the search engines will view this as unnatural.

4. Avoid linking back to sites that have low reputation or are of low quality. What I mean by this is that when low reputation sites have links pointing to your sites, don't worry. Just make sure that you don't reciprocate those links. It will not seem natural. Sometimes you can't avoid it if they have links towards yours. Don't worry. Google will not penalize you for that.

5. Lastly, it's very important to stress that SEO isn't an overnight thing. It means that what you think you did wrong today will have an immediate effect on your site's ranking tomorrow. For example your site's ranking dropped the following day after you tried something new to increase its ranking. The result of your site dropping isn't caused by the new thing.

To summarize, whatever you do with your links, it's most important to make a conscious effort to make them look natural in Google's eyes and the other major search engines. Above all, never hurry when building your backlinks. Patience has its rewards.

Affordable SEO Services Is Critical to the Success of Your Business

Search engine optimization or SEO services plays an important role in the success of a website in terms of rankings and the number of traffic it gets. SEO is the process by which website owners tweak their website or use certain strategies to ensure it ranks highly on major search engines when prospective or current customers search using certain keywords. This is a complex process that requires the use of professional and experienced personnel who will utilize the right strategies to boost your website rankings.

Whereas some businesses have their own SEO expert who is in charge of the businesses' website, many prefer to use the services of professional SEO companies. One reason for this is that they do not have the resources needed to hire an in-house SEO expert and thus turn to use affordable SEO services. An expert from an SEO services company will be familiar with several concepts and strategies such as link building, keyword research and building, article and blog creation, social bookmarking and so on. For the process to produce the required results, you need to involve a professional company that provides affordable SEO services.

With the rise in demand of search engine optimization, various companies have come up to specifically offer affordable SEO services to both small and medium sized businesses. These businesses are known for their expertise in developing relevant and effective SEO strategies that enables website owners meet their objectives of high search engine rankings and increased traffic. In addition to providing SEO services, these companies will provide you with the right online marketing strategies you need to make your online business a huge success.

There are some companies that charge lots of money for SEO services and this makes it hard for businesses, especially small ones, to pay for their services. However, small businesses can take advantage of the affordable services provided by some companies. The companies providing affordable services do so not because they are of low quality but they want to assist small businesses succeed online and attract more customers. In fact, companies that provide affordable SEO services have personnel that are professional and have years of experience in dealing with matters related to search engine optimization. The main concern for these professionals is to provide quality service to their clients.

Using the services provided by these professional and affordable SEO companies is a good decision any small or medium businesses can make. This is because they can take advantage of the reduced costs and at the same time benefit from their expertise. This eliminates the need for them to hire an in-house SEO professional who is likely to make the business incur extra expenses in terms of resources, training and salary. The affordable eservices provided by these companies make it possible for small businesses to expand their online reach without spending lots of money. It is thus prudent for businesses that want to improve their search engine rankings and traffic to hire companies that provide affordable SEO services.

We provide excellent SEO services to clients looking for ways of improving traffic to their websites and in the process improve their product sales. We have experience in dealing with small and large clients and have been able to produce excellent results. You can visit Computer Tech Tuts to know more.

Relationship Between SEO and Designer

SEO optimization is hard work. As a SEO professional, I should know. Every day I sit in front of my monitor-and try very hard to satisfy my clients. Failure to satisfy, for a SEO professional like me, is not a viable option. A dis-satisfied client is not going to give me repeat business. Therefore, success to me is compulsory if I want to be financially independent.

My duty as a SEO optimization expert starts from talking to the client at the initial stage. I have to know what the client wants to say. Often this is the hardest part as some clients remain incommunicado during the meeting session. Then suddenly finds a voice when I bill him for a nice amount. As a client you must raise objections (or whatever) in the initial stage itself. If you do not do so, search optimisation at a later stage can be a potential failure. Remember, you cannot radically alter the design of the website after submitting it into search engines. Frequent design changes means lower ranking in Google, Yahoo, Bing and in every major search engine.

A website must have good design. A great looking website sells its products better than its shabby competitors. The job of a SEO is to attract visitors to the site. It depends on the visitor's discretion whether he or she would proceed further or not. The site should also be navigable. The visitor must find what he wants in a single sweeping visual scan. He or she must not hunt in the design for a link. As a SEO professional, I always stress to my clients about the importance of simplicity. The simpler the site is, the greater the comfort factor of the browser. The site should also be friendly to the layperson. Not everybody is an Information Technology professional. Regional culture should be taken into account when designing a website. A design pleasing in one corner of the world may be considered deeply offensive in another part of the globe. Colors should be used keeping color-blind people in mind. Some colors appear similar to those with lesser color differentiation capabilities.

A SEO professional like me fears one thing over many other- a paying client or a boss who does not know the job. It is very easy to criticize a work. But it is very tough to do the job yourself. My advice to pseudo-bosses: please do not harass the professional if you do not know how the process works. SEO optimisation takes time- a minimum of three months is required to see the effort come to fruition. Any less time than that- and the client is being lied to. Patience is the key to this business.

Sabrez Alam is the author of this article. He is a SEO professional and his work cum hobby is SEO Optimization. You can visit his blog by following Computer Tech Tuts blog.

SEO, SERP, and SEM and Their Significance!

In spite of the past few years of economic issues worldwide, it is a fact that internet sales continue to grow year after year. For any business, the internet has made it easier to find targeted customers to whom products and services can be offered.

In addition to an expanding and innovative way to decrease costs while increasing revenue, website sales boost the global market. This is accomplished by providing consumers and businesses with better information about the products and services that available on the internet.

To achieve a company's full potential in this expanding sales venue, it is important to quickly learn and grasp onto the technological advantages in establishing strong internet market competition. To achieve this goal, it is imperative to know what the various acronyms mean that have sprung up in usage with firms that market techniques by which increased sales can be accomplished on the internet.

Optimization (SEO)

Search engine optimization is a method of ensuring individual web pages are accessible by these specialized programs for keywords that are used by potential customers for a particular product or service. Basically, it is a process of improving a website's visibility to gain high organic ranking on Search Engine Results Pages (SERP's).

One substantial consideration for search engines is that SEO is important for spiders. Spiders are software applications that follow a link from one page to another throughout the web, getting content from sites and 'feeding it' to these information-seeking devices which in turn gather that information and use it to rank all the various webpages. SEO is important in providing relevant, fresh and quality information about available products and services.

There are two SEO tactics commonly known as white hat and black hat. White hat SEO is a tactic that conforms to the search engines' guidelines; it is time-consuming but yields results that are worth the investment. Black hat SEO is a tactic that attempts to improve ranking by using unethical practices not approved by these information-seeking programs and can even involve deception.

Result Pages (SERP's)

The results of search engines that display when a user makes an inquiry using certain keywords are commonly known as SERP's or Search Engine Result Pages. It is important for a website to have a good position on SERP's in order to increase visibility for the internet spiders. SERP ranking is improved by some methods used by a web designer such as optimizing web pages with SEO techniques, building quality backlinks, and many others.

Marketing (SEM)

Search engine marketing or SEM is the process of getting more traffic from or attaining good visibility on the internet. SEM can be thought of as an umbrella through which different process work including SEO and certain paid services such as Pay Per Click (PPC). This technique is used to expand a market across the internet.

Investing in SEO as a part of an overall SEM strategy takes time to reach the pinnacle of a successful website that ranks high organically on Search Engine Results first pages for relevant keywords. An example of a paid SEM service is Pay Per Click. This is a method by which a company's website pays to be on the first page of SERP's by the means of paying a separate charge every a used clicks on that link from that SERP, hence the name pay-per-click. PPC is not organic and ranking results will disappear if PPC is no longer used.

Business Application

For any business, it is important to look for a proven company using organic SEO to achieve results through ethical techniques. Having organic SEO assures a business of a high return on investment by gaining maximum visibility within major search engines such as Google, Yahoo, Bing and MSN Search.

Always remember that a great SEO company is one employing only white hat SEO strategies to place a website in top rankings in order to elicit the interest of more people searching for that particular product or service. Choosing these essential steps for a website can help a business master good techniques and implement technological strategies for a strong presence in the internet market!

White Hat Versus Black Hat SEO

SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.

A SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.

What Is Search Engine Optimization?

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.