How New Google Algorithm Will Affect Your SEO and Website's Ranking?

As on 24 April, 2012, Google has said that it will change its algorithm to de-index or decrease the ranking of websites that are using "webspam" or "black hat SEO". It's a very important change in the world of SEO and website rankings. The changes in the Google algorithm will change the rankings of all websites that have used any kind of illegal SEO.

Difference between white hat and black hat SEO Services as per Google

Google has clearly defined white hat and black hat SEO services so that people (as well as internet marketers and SEO companies/individuals) can promote their sites as per rules and regulations.

White hat SEO

White hat is a SEO technique that is used to promote sites effectively using original content. This particular type of SEO technique is very healthy and increases user web experience. According to Google, this type of method is good for both users as well as search engines, and promotes healthy internet marketing.

Black hat SEO

Black hat is opposite of white hat SEO. In webspam, people use shortcuts and loopholes to get higher page rank quickly. With this type of technique, sites get higher ranks in search engines and get a higher PR illegally, and all search engines keep looking for all such websites that use shortcuts for promotions.

What you can do as an internet marketer to keep yourself safe from this change?

All the internet marketers and SEO experts including some SEO companies are worried that how their client's websites would be affected after this big change. Recently we have seen all famous "buildmyrank" shutting down its services due to being caught by Google. Frankly speaking, you cannot do anything at all if you have been using any kind of webspam services. Your website (including your client's websites) will be de-indexed sooner or later. All you need to do is change your SEO techniques as quickly as possible and try promoting your websites with pure white hat SEO services. It is strongly recommended to start promoting your websites and blogs with legal SEO as soon as you can to lower the effect of search engine ranking once Google will de-index your URL.

So the idea is very simple and straightforward, Google will catch you up sooner or later if you have ever used poor SEO. So if you are using shortcuts to promote your website, then you must say goodbye to all webspam techniques before you lose everything you have over the internet.

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How Do You Keep Up With Googles Algorithm Changes?

Google is constantly adjusting their algorithms to ensure their customer base gets the best possible results, and thus continue to use their services. This leaves webmasters in a situation where they continuously need to stay on top of the latest information on the subject, if there is information to be had, and adjust their tactics accordingly.

As a result, webmasters can spend countless hours reviewing and making adjustments to their website. If they hired an outside company to do their SEO work, they will second guess their investment and wonder if months or even years of efforts have gone to waste.

What's worse, there is little evidence to support all the theories about what the latest changes are. It is entirely possible that much of the information available on the internet can in fact be based on rumor or even deliberate misinformation. Google keeps their algorithms a closely guarded secret and what a coup it would be for someone to be able to brag about discovering one of these secrets. What's to stop someone from making something up, saying they discovered it, having it go viral, and turning it into an accepted fact?

Google adjusts their algorithms for a number of reasons. The main one is to give their searchers the best experience possible. In order to give them the best experience possible, search results need to be as relevant as possible. If you searched for "baby strollers" and the first result that came up was for a site who stuffed baby stroller keywords into their pages and attempted to outwit the search engine in other ways but offered zero value when you opened the page, your experience would not be good.

Google has little choice but to refine their algorithms as the creativity of people gets increasingly sophisticated. This results in temporary rankings that disappear as Google catches up. Perhaps the tricksters were able to maintain rankings long enough to make it worth their while. Perhaps not.

Fortunately, there are ways to avoid this situation entirely. The solution is incredibly simple and straightforward. Doing things properly in the first place will result in never needing to go back to the drawing board, never needing to worry about waking up to find out you have been banished from page one.

With all the misinformation in cyberspace, how do you know what is proper? The answer to this question is also simple. It is interesting to see how many SEO companies are unwilling to share their contact information, hide their domain ownership information, and use other methods to remain anonymous. Choosing a company with nothing to hide is a good start on your path to sleeping well at night.