How New Google Algorithm Will Affect Your SEO and Website's Ranking?

As on 24 April, 2012, Google has said that it will change its algorithm to de-index or decrease the ranking of websites that are using "webspam" or "black hat SEO". It's a very important change in the world of SEO and website rankings. The changes in the Google algorithm will change the rankings of all websites that have used any kind of illegal SEO.

Difference between white hat and black hat SEO Services as per Google

Google has clearly defined white hat and black hat SEO services so that people (as well as internet marketers and SEO companies/individuals) can promote their sites as per rules and regulations.

White hat SEO

White hat is a SEO technique that is used to promote sites effectively using original content. This particular type of SEO technique is very healthy and increases user web experience. According to Google, this type of method is good for both users as well as search engines, and promotes healthy internet marketing.

Black hat SEO

Black hat is opposite of white hat SEO. In webspam, people use shortcuts and loopholes to get higher page rank quickly. With this type of technique, sites get higher ranks in search engines and get a higher PR illegally, and all search engines keep looking for all such websites that use shortcuts for promotions.

What you can do as an internet marketer to keep yourself safe from this change?

All the internet marketers and SEO experts including some SEO companies are worried that how their client's websites would be affected after this big change. Recently we have seen all famous "buildmyrank" shutting down its services due to being caught by Google. Frankly speaking, you cannot do anything at all if you have been using any kind of webspam services. Your website (including your client's websites) will be de-indexed sooner or later. All you need to do is change your SEO techniques as quickly as possible and try promoting your websites with pure white hat SEO services. It is strongly recommended to start promoting your websites and blogs with legal SEO as soon as you can to lower the effect of search engine ranking once Google will de-index your URL.

So the idea is very simple and straightforward, Google will catch you up sooner or later if you have ever used poor SEO. So if you are using shortcuts to promote your website, then you must say goodbye to all webspam techniques before you lose everything you have over the internet.

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How to Improve Search Engine Ranking of Your Site

These days' companies and websites are doing a lot of hard work on figuring out how to improve search engine optimization. It is one of the major business challenges of the online world. According to a census major sites are vying for a top ranking in search engines, especially Google. Since, Google is the best in business; it is the searching site where companies try hard to do well.

Identify Right Keywords

Identification of right keywords is very necessary if you want your website to rank high in the list of search engines. Keywords inserted by internet users are most of the time different, but you need to be careful while building up your website. For websites, they need to hire out some skilled SEO experts who can put up the right keywords in their web content. If, you put up something that is very popular and matches with a lot of searches, then you have a great chance of succeeding. Thus, identification of keywords is the first step to know how to improve search engine ranking.

Create Compelling Content

Due to the strong competition among companies on how to improve search engine ranking, a lot of effort goes into writing proper content for the site. Because of this, professional and skilled content writers are hired agencies who can deliver huge success in SEO process. As a result of the growing competition, how to improve search engine ranking remains a big question.

Get Quality Backlinks

Quality banklinks are essential for improving SEO of any website. A company needs to get and maintain quality backlinks. A website has got several backlinks, when you put it up in Google search. Google ranks pages on the basis of votes. The higher votes or number of backlinks you have the more successful and higher ranked is your page.

Don't ignore SMO and don't overdo it

SMO is very vital for increasing publicity of a website. Almost every company maintains its RSS feeds, Facebook pages, Twitter accounts and blogs on Google. As a result of this, these sites get a lot of popularity. Due to the interactive nature of Facebook pages, customers interact in real time with the companies. Many successful brands in the modern market have FB pages that bring them a lot of public support.

Constant Review and analysis

All companies must learn how to improve search engine ranking my being customer friendly. So, constant review and analysis of the present SEO must be kept in mind and modifications have to be made is need is felt.

This article will surely make a lot of budding companies learn to improve search engine ranking as it is the first step to online business.

The author of this content wants to get in touch with freelancers and content writing companies to get professional contracts. Kindly contact at:
bhattacharya.avik.bhattacharya@gmail.com

What Is Keyword Competition? - How To Improve Your Ranking Chances

What are keywords?

Keywords are words or phrases that search engines, such as Google, use to help rank your web pages. The higher rank your page is given, the higher up in the Search Engine Response Pages (SERPs) that your site will appear. Your aim is to be ranked to the first page.

There are two types of keywords:

Short-Tail Keyword: Words or phrases that are less than 4 words

Long-Tail Keywords: Phrases that are 5 words or more in length

What Are Search Engines?

Search Engines are automated software programs that roam the web building databases of the content. The content that is collected is added to the engine index. When a query is input at an engine's site your input is checked against the search index. URL's that are selected are then displayed on the SERP, based on their ranking.

Search engines use the content of your web page to calculate the ranking. Note that it is the PAGE that is ranked and not the total website itself.

What is Keyword competition?

Keyword competition is an indication of the difficulty of obtaining a high ranking for your website in the market based on your keyword. A simple measurement is how many other web pages will you need to beat for that first page listing.

Choosing your keywords?

The golden rule for keyword selection is to discover keywords that get a High amount of Searches (number of people using your keyword in their search) and Low Competition (number of entries in the SERP when your keyword is used) i.e. number of other pages satisfying your keyword.

When selecting your keyword, you should always consider looking for long-tail keywords. These will give you more directed traffic and will provide you with less competition.

Therefore there are 2 steps to Choosing Keywords:

Use a keyword tool, e.g. Google AdWords, to discover how many Searches there are for a particular keyword - you want something over 2,000 searches per month. Then discover how much Competition there is for this keyword. Use your chosen keyword in a search engine to see how many pages are generated (competition). - You want search results of something less than about 60,000 pages. When using your phrase in the search engine, put it in quotation marks so that you will be returned an exact match. E.g. "keyword phrase".

So remember - High Searches - Low Competition.