LinkedIn is a professional social networking site that was launched in 2003. Since it's it's launch it has received massive praise and use within different industry sectors. Particularly within internet and technology focussed companies and roles. It has been reported that with over 150 million users, it is no match for Facebook and Twitter but it has a different use and therefore this is to be expected.
The power of LinkedIn has made it realised and is used by many companies to recruit staff by creating job listings, that have shown high success rates and also improving business networking and and ability to build of relationships that can grow and help open doors for many people. With the addition of linking social networking profiles together can enable up-to-date information and blogs reach all networks at the same time with minimal effort.
So let's focus on the benefits that improving the search engine optimisation of your current LinkedIn profiles can bring and what this will entail:
The first and foremost the most important thing is to complete your LinkedIn profile, 100%. This includes a profile image and up-to-date employment details and personal descriptions. If a company profile then this includes having all employee's in it's network. Syncing twitter or updated with regular blog posts can help promote the company's latest activity, not forgetting a website link etc...
By doing this can help improve visibility within the search engine results pages because relevant and similar information that matches your brand or personal websites will be included throughout the information.
So let's expand on the previously mentioned actions:
Each profile has the option to customise the public URL, so capitalise on this and claim your own LinkedIn personalised URL today. Because search engines use keywords within URL's there are obvious benefits over the random numbers and letters that are given after creating a new profile. Increasing the profile's ability to rank within the search engine results page for your name. Not forgetting the cleaner URL's are easier to send to people and look much better on signatures, business cards and on CV's.
LinkedIn allows links to be placed on your profile that link back to other websites, in addition these can be personalised. There is currently the space to add three websites to your profile, and a link to your twitter account. Make sure to personalise these and not to put 'My Website' or 'Company Website', try something relevant like putting the company's name.
Remember when completing your profile to include the relevant job title and location, including the relevant industry. This can help provide search engines with personalised information that helps associate with your profile. This includes making many connections, with friends and work colleagues and even former work colleagues. This will help increase your profiles outreach.
Lastly, make sure to join the many and wonderful LinkedIn groups. By interacting with industry experts help not only add relevant groups to your profile but also allow for interaction and relationships to build.
Search engine optimisation is an ever growing industry that involves many different tactics to help understand how search engine rankings are measured. But there are many already well understood measures that can be taken to significantly improve web pages improve their rankings within the search engine results pages. Try these tips and see if you can improve your own LinkedIn profile for ranking.
Harvey McEwan writes to offer information and advice on a variety of areas, from technology to holiday destinations. Read through Harvey's other articles here to find out more.
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