What is SEO? Search Engine Optimization (SEO) is the process of increasing visibility of a website on the search engines (Google, Yahoo, etc). When you search for anything online, the results that appear on the first page are there for a reason and it is the job of SEO companies like us to get our clients websites on those pages.
How it is done? To get on the top of the Search Engine Result Page (SERP's), you'll need a lot of links. Links to your website can be likened to votes. The more votes you have, the higher your reputation, the more visible your site becomes. The more traffic (people visiting your site) your site generates, the better. Google will get the impression that "Since so many seem to visiting this site, it must be good". How do you get those links? Here are some common methods used:
Social Media Marketing- using social media sites (Facebook, Twitter etc) 'advertise' your site. People visit your page; click your link and your site gets more traffic.
Blog commenting-you find blogs/sites and leave meaningful comments linking back to your site. The owner appreciates your comment, visits your site and may even bookmark it!
Social bookmarking-you create an account for your site on the social bookmarking sites and update (bookmark) your recent posts. People who are looking for that information will then be able to visit your site.
Reciprocal (two-way) linking- you find sites that could relate to your site but aren't direct competitors (ex. You sell cars, you could find partners that repair cars, repaint cars etc) and propose that you include each other's sites as resources. Meaning? They link to your site, you link to theirs.
Article marketing- Basically, articles are created and they are submitted to article directories like Ezine. These directories are powerful resources for people looking for information.
SEO is surely becoming one of the things that every online business should be interested in getting or else their online efforts will be useless. There are many SEO companies that can be found who will be able to get your website on top of the search engines in no time.
The important thing that one can do is to make sure that their sites are well organized and are crawler friendly. This way, you will be able to prevent losing 'points' with Google simply because you have a high loading time or because your graphics aren't properly arranged.
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From lavender Crimson Laird- The SEO specialist
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