WordPress is a free and open source tool that enables anyone regardless of their knowledge of coding and html to create a blog or website using it's simple and easy to use content management system (CMS). According to WordPress there are over 73,000,000 WordPress sites created, a statistic that clearly displays the power it beholds.
Because of it's simplicity and accessibility for everyone around the world, many use it as their source for blogging and using as a website. With an almost unlimited amount of themes, plug-ins and widgets allow for unlimited variations - including the fact it's open source can allow anyone to make desired modifications.
So what has this got to do with SEO? Well as they say content is king. And to an extent this is true, but there are many other factors that can be optimised for search engines that will help improve search engine rankings that will inevitably increase search engine visibility to many more online queries. We'll be focussing on a few of the basic factors that can have the biggest impact when trying to optimise any blog or website for search engines.
Content
As stated, content is king. By writing interesting and original content will no doubt help increase exposure and over time build a great following. When thinking SEO, no longer is keyword stuffing vital to ranking within the search engines, instead all content must be written for human eyes, with
To help improve visibility across the internet and within social networking sties be sure to include social sharing buttons so that those who enjoyed the content can share with their friends and followers. This can help spread the word and increase visitors to your website. Building up your own social presence can assist this also. By announcing any new content once made live.
Headings
Heading on blogs that have great focus can be vital to success. Not just within search engines but also by enticing readers in. Be sure to tag page headings with the H1 tag, this will tell search engines that it's the most important heading on the page, with H2 to H6 showing the most important heading to the least important. Page titles are also important to search engines, therefore ensure that the H1 and page title not only match but clearly include the keyphrase or keywords that you would like the content to be ranking for. The page titles and meta descriptions will be the first line that people see in the search engine results pages.
Remember that by including several headings and bullet points on pages that are content heavy, can help break up the information for readers. Also reduce readers from skimming and and able to digest the information in easier chunks.
Navigation
It's vital that the navigation of each page is well structured. Users must be able to access every page from the home page and even when in deeper pages. By going further, on the homepage include the best or most read articles.
Search engine crawlers visit a site and crawl from page-to-page hence the importance to ensure each page is connected. Pages that are not linked to will become orphan pages and not likely to appear within the search engine results pages. An advantage of using WordPress is the availability of plug-ins and widgets that can help add these features simply.
Don't forget to check the following and how to further optimise for SEO:
Optimising alt tags when using imagesCreate a site-mapAuthor highlightingPaginationConversion optimisation
When trying to create a blog or website, it's important to remember that usability, search engine optimisation and conversion optimisation all play a large role in creating a website that can rank and maintain followers.
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