Yep, you heard that right. But before you reach through your screen and slap me, let me explain. You see, the tricks and gimmicks taught in most SEO courses we've seen over the last few years about gaming Google and manipulating it with lots of automated backlinking strategies, fake forum and blog posts, and other stuff like that...just doesn't work anymore!
So, what does?
Systematic delivery of good, valuable content to please your visitors and not the search engine, Even SEO Companies Agree. It's hard to believe, but this is 100% true.
A huge SEO company that I know of have this massive department of sales people calling on businesses day and night, trying to convince them to hire these guys to do this thing for them. Their packages start at $500/month all the way to $10,000 per month!
And what it comes down to is it's not that SEO doesn't work, but the way most of these companies do it, by hiring people in third world countries for $3 an hour to spam Google with a bunch of links and rehashed content that doesn't even make sense...well that doesn't work!
But here's what does. And it withstood the test of time over and over and over again. What works is when you provide real content that people want to read. You know, one of the major things Google looks from a SEO perspective is your bounce rate and time on site. There are others, but these two are a biggie.
You have to step back and think what does Google really want? Well, in their own words, they want good user experience. See, they don't care about your website or your business. They could care less about their advertisers (don't we all know that). But what they really care about, is making sure the user (the searcher) gets the most relevant and the most useful search results possible.
So, if a person comes to your site, and doesn't find much value there, they're outta there faster than a speeding bullet. That's your bounce rate and time on site. However, when they come to a blog filled with valuable content on the topic they were looking for, they start reading, clicking around, commenting, liking and sharing on FB, Twitter, and so forth...that's what Google wants.
So you see SEO today is all about the user and not about trying to manipulate Google to rank your website for a certain keyword because you've got umpteen thousand backlinks to your highly optimized page.
I receive my teachings from a University unlike any traditional University that you know about. It's more like an institution that provides a systematic way for you to earn while you learn. And I mean, really make money and learn from some of the industry's top earners! INTERNET INCOME UNIVERSITY or IIU keep me ahead of the game, and on top of SEO changes. In this industry you have to stay on your toes to succeed!
Thank you for reading this article! I hope you found value in the content.
-Rumont TeKay
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